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Emoji as financial 'statements': What brands can learn from Venmo
Aug 17, 2016
Veronica Marquez, Ana Turco-Rivas

Emoji as financial 'statements': What brands can learn from Venmo

It is tempting to look at emoji as merely cute digital icons. However, marketers could learn a lot from them, especially when related to financial transactions.

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If a bot hasn't chatted you up yet, one will soon
Jul 13, 2016
Veronica Marquez

If a bot hasn't chatted you up yet, one will soon

Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.

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What teens love about Snapchat
Jun 8, 2016
Holly Dellamura, Veronica Marquez, Marguerite Vernes, Lee Fordham

What teens love about Snapchat

Your kids adore Snapchat. If you're thinking of jumping on the trend, you'd better understand why.

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