EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key findings from the last ten years.
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
SINGAPORE – Asia Pulp & Paper (APP) has denied allegations that one of its suppliers is felling trees in an area the company itself designated as a tiger sanctuary.
HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.
In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.
SINGAPORE – Japanese condom brand Okamoto has launched three new products, as part of a campaign to help Singaporeans have more sex.
Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.
MALAYSIA – Bates has appointed Nor Amanah Latiff as managing director for its Malaysia office as it continues to strengthen operations in Southeast Asia.
SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.
SINGAPORE - GroupM today announced that Toby Hayward, CEO Singapore is to leave the company.
TOKYO – Dentsu Media Vietnam is to begin operations in January 2012, as the network continues to expand its business and enhance its presence in the region.
SINGAPORE – Casino operators here will face hefty fines if they contravene new regulations on advertising to local Singaporeans.
SINGAPORE – Omnicom Group leads the Southeast Asia shortlist for Campaign’s Agency of the Year 2011, with WPP Group a strong second.
JAKARTA - Regi Wahyu, chairman of Isobar Indonesia, has announced the appointment of Tania Mailangkay as executive creative director.
JAKARTA - DDB has established a new full-service agency in Indonesia, led by Dean Cloke and John Bailey, both formerly of Ogilvy Red Works.
SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
SINGAPORE - Tigerspike has further expanded its reach with the recent opening of a Singapore office.