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Content experience: Everywhere and nowhere
Nov 24, 2016
Triveni Rajagopal

Content experience: Everywhere and nowhere

By 2020, AI and UI advancements will set content free from linear imprisonment. Are you 2020-proof?

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Three gym routines for a leaner, sharper, agile mobile strategy
Jun 8, 2016
Triveni Rajagopal

Three gym routines for a leaner, sharper, agile mobile strategy

Endurance training, high-intensity interval training and functional training: These are fitness routines that might (or might not) also be sources of inspiration for mobile marketing, writes Triveni Rajagopal.

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Cinema and television had a child, and named it digital video
Sep 30, 2015
Triveni Rajagopal

Cinema and television had a child, and named it digital video

Mystified about how to employ digital video in marketing? Try thinking of it as the love child of old-school cinema and television, growing up in a new-school technology world.

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POE is dead. Long live PPP!
Aug 21, 2015
Triveni Rajagopal

POE is dead. Long live PPP!

The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.

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