Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.
TV-like audiences now reside in the palm of your hand, but marketers must build mobile strategies to leverage the app ecosystem and reach the right audiences globally, writes Tom Simpson of AdColony.
Tom Simpson, CEO of MediaQuark, offers seven programmatic trends for the year ahead, along with results from his company's survey of advertisers' attitudes about deploying data-driven marketing.