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Owning the future: Five signs that you need a category vision
Aug 26, 2014
Tom Child

Owning the future: Five signs that you need a category vision

‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?

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Getting a grip on China
Feb 12, 2014
Tom Child

Getting a grip on China

Multinationals disappointed in their China performance may want to consider the value market and should definitely be playing a long-term strategy.

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