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Owning the future: Five signs that you need a category vision
Aug 25, 2014
Tom Child

Owning the future: Five signs that you need a category vision

‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?

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Getting a grip on China
Feb 11, 2014
Tom Child

Getting a grip on China

Multinationals disappointed in their China performance may want to consider the value market and should definitely be playing a long-term strategy.

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Innovate for success this Christmas
Dec 11, 2013
Tom Child

Innovate for success this Christmas

Retailers will have to embrace change and become more innovative to repel the growing threat from online competitors.

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In search of true brand loyalty
Nov 3, 2013
Tom Child

In search of true brand loyalty

The road to winning over customer loyalty is becoming more difficult. Tom Child of Landor draws a better map.

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