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O2O in China: West, take note
Jul 26, 2017
Tom Doctoroff

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

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BOOK EXCERPT: When product benefits are externalised, brands are a means to an end
Jun 27, 2012
Tom Doctoroff

BOOK EXCERPT: When product benefits are externalised, brands are a means to an end

The author of 'What Chinese Want' details how the Chinese worldview influences consumer choices. In the book excerpt below, he explains why cars and luxury goods are growing so quickly despite extremely high out-of-pocket costs.

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