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When Big Data meets Big Creativity, you get pure sex
Oct 8, 2014
Tham Khai Meng

When Big Data meets Big Creativity, you get pure sex

Data and creativity are the Montagues and Capulets of advertising, writes Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'

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