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Cannes Lions 2012: The new golden age
Jun 18, 2012
Tham Khai Meng

Cannes Lions 2012: The new golden age

Forget Mad Men, the golden era of advertising is now. This is an age when brands fear the funny viral that can wreck their reputation, agencies know their work has to do much more than selling and consumers finally realise their true power. That should make for a fascinating Cannes this year, Tham Khai Meng writes.

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