Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
After half-a-century, the necromancers have finally defeated rationalism.
As a companion piece to Campaign Asia-Pacific's July/August cover-feature on virtual reality, Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather offers his take on the subject.
Tham Khai Meng, worldwide chief creative officer for Ogilvy & Mather, shares his predictions for APAC work likely to be lauded at this year's festival.
Data and creativity are the Montagues and Capulets of advertising, writes Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'
Forget Mad Men, the golden era of advertising is now. This is an age when brands fear the funny viral that can wreck their reputation, agencies know their work has to do much more than selling and consumers finally realise their true power. That should make for a fascinating Cannes this year, Tham Khai Meng writes.
Tham Khai Meng on how the unique challenges of recession can lead to inspired creativity