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Creativity in the cloud: Is AI-fueled optimism justified?
Oct 13, 2017
Suzy Bashford

Creativity in the cloud: Is AI-fueled optimism justified?

AI could be a game changer for creative collaboration—but only if the humans get with the programme.

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INSIGHT: A golden retail opportunity overlooked
Jun 1, 2011
Suzy Bashford

INSIGHT: A golden retail opportunity overlooked

Both clients and agencies are unclear about what shopper marketing is, what it can achieve, and how to implement it into campaigns. But they’ll have to learn.

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Secrets to a lasting client-agency relationship
Nov 11, 2010
Suzy Bashford

Secrets to a lasting client-agency relationship

Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience.

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