Articles: 2 Results Filter results»
Order By: Latest
Premium
Malaysian marketers should target workforce, not just race
Dec 21, 2016
Sue-Anne Lim

Malaysian marketers should target workforce, not just race

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

Premium
Austerity spurs innovation
Jul 6, 2015
Sue-Anne Lim

Austerity spurs innovation

Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.

Filter results

Date

Article Type

Author