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Who’s eating your lunch?
Mar 13, 2018
Steven Bleistein

Who’s eating your lunch?

As the discussion around consulting firms’ role in marketing continues to froth, the argument that “consultants can’t create anything” may carry less weight than agencies think.

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Campaigns don’t shape brands—employees do
Feb 25, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

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