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How 5G will affect marketing communications
Jul 9, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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The view from Korea: Haves and have-nots
Jul 21, 2013
Steve Yi

The view from Korea: Haves and have-nots

In the past year, Korea has undergone an odd variation of the “rich get richer and the poor get poorer” paradigm, where the strong brands have become stronger, and the weak brands have either declined or vanished completely.

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Five things you need to know about e-Sports in Korea
Sep 7, 2010
Steve Yi

Five things you need to know about e-Sports in Korea

Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.

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