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 Zoë Lawrence to move to APAC and head marcomms for TNS
Dec 17, 2013
Staff Reporters

Zoë Lawrence to move to APAC and head marcomms for TNS

SINGAPORE – Global research consultancy TNS has promoted Zoë Lawrence to APAC director of marketing & communications to strengthen marketing effectiveness, effective 1 March.

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Ogilvy Asia-Pacific launched K1ND, partners with Mondelez
Dec 17, 2013
Staff Reporters

Ogilvy Asia-Pacific launched K1ND, partners with Mondelez

ASIA-PACIFIC - Ogilvy & Mather Asia-Pacific has officially launched its brand innovation unit, K1ND (pronounced One Kind).

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2013 holiday ad extravaganza: Part 2
Dec 16, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 2

ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.

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2013 holiday ad extravaganza: Part 1
Dec 15, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 1

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

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2013 Agency of the Year / Network of the Year winners
Dec 11, 2013
Staff Reporters

2013 Agency of the Year / Network of the Year winners

SINGAPORE - Campaign Asia-Pacific named the winners of the 2013 Agency of the Year Awards for Australia/New Zealand, Japan/Korea and Southeast Asia, as well as the 2013 Agency Network of the Year Awards, at a gala event tonight in Singapore.

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2013 Agency Network of the Year winners
Dec 11, 2013
Staff Reporters

2013 Agency Network of the Year winners

SINGAPORE - Campaign Asia-Pacific named the winners of the 2013 Agency Network of the Year Awards for Australia and New Zealand at a gala event tonight at the Ritz Carlton Millenia Singapore.

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2013 Agency of the Year winners: Southeast Asia
Dec 11, 2013
Staff Reporters

2013 Agency of the Year winners: Southeast Asia

SINGAPORE - Campaign Asia-Pacific named the winners of the 2013 Agency of the Year Awards for Southeast Asia at a gala event tonight at the Ritz Carlton Millenia Singapore.

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2013 Agency of the Year Awards winners: Japan and Korea
Dec 11, 2013
Staff Reporters

2013 Agency of the Year Awards winners: Japan and Korea

SINGAPORE - Campaign Asia-Pacific named the winners of the 2013 Agency of the Year Awards for Japan and Korea at a gala event tonight at the Ritz Carlton Millenia Singapore.

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2013 Agency of the Year winners: Australia and New Zealand
Dec 11, 2013
Staff Reporters

2013 Agency of the Year winners: Australia and New Zealand

SINGAPORE - Campaign Asia-Pacific named the winners of the 2013 Agency of the Year Awards for Australia and New Zealand at a gala event tonight at the Ritz Carlton Millenia Singapore.

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Digital Knowledge Survey 2014 seeks your input
Dec 10, 2013
Staff Reporters

Digital Knowledge Survey 2014 seeks your input

GLOBAL – The Knowledge Engineers, a global digital training company, has launched a research project to assess digital capabilities across the marketing communications and media industry.

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AMEs become Asian Marketing Effectiveness & Strategy Awards
Dec 10, 2013
Staff Reporters

AMEs become Asian Marketing Effectiveness & Strategy Awards

The Asian Marketing Effectiveness awards, honouring campaigns across Asia Pacific that have achieved results by combining creativity and effectiveness, is adding three new strategy sections that will complement its existing recognition of effectiveness to become The Asian Marketing Effectiveness and Strategy Awards.

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Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom
Dec 9, 2013
Staff Reporters

Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

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'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
Dec 9, 2013
Staff Reporters

'Fast-track Asia' to lead world adspend growth: ZenithOptimedia

'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.

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2013 Agency of the Year winners: Greater China
Dec 9, 2013
Staff Reporters

2013 Agency of the Year winners: Greater China

SHANGHAI - Campaign Asia-Pacific named the winners of the 2013 Agency of the Year Awards for Greater China at a gala event attended by nearly 450 industry representatives tonight at the The Ritz Carlton Shanghai, Pudong.

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Mizone aims to lift monsoon gloom with browser game
Dec 8, 2013
Staff Reporters

Mizone aims to lift monsoon gloom with browser game

JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.

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Council of Public Relations Firms of Hong Kong unveils 'Double Happiness' award winners
Dec 5, 2013
Staff Reporters

Council of Public Relations Firms of Hong Kong unveils 'Double Happiness' award winners

The Council of Public Relations Firms of Hong Kong (cPRfHK) announced the winners of its ‘Double Happiness’ awards on 4 December. Rachel Catanach, chairman of the CPRFHK, said: “This year we revisited the criteria to truly reflect the changing communications landscape. Emphasis was placed on facilitating integration amongst agency teams alongside robust briefing, creativity, strategic direction and measurement."

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CASE STUDY: How Tourism Australia used branded content to reach Malaysians
Dec 4, 2013
Staff Reporters

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

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New Business League: October update
Dec 3, 2013
Staff Reporters

New Business League: October update

ASIA-PACIFIC - TBWA vaults two spots on the creative-agency ranking, while OMD, Havas and UM move up the media table.

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Shortlist for Agency Network of the Year released
Nov 28, 2013
Staff Reporters

Shortlist for Agency Network of the Year released

SINGAPORE - Campaign Asia-Pacific announces the shortlisted entries for the Creative, Media and Digital Agency Network of the Year Awards, as well as the shortlisted entries for people categories including Agency Head of the Year.

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Lend your insight to the Marketers' Outlook Survey: You might win a 32GB iPad Air
Nov 26, 2013
Staff Reporters

Lend your insight to the Marketers' Outlook Survey: You might win a 32GB iPad Air

HONG KONG - Campaign Asia-Pacific’s annual Marketers Outlook Survey gets underway today. The research, conducted in cooperation with Ipsos, aims to quantify Asia-Pacific’s trends, spends and strategies for marketing in 2014.

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