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Sheba asks pet owners to create Facebook cat pages
Dec 21, 2012
Staff Reporters

Sheba asks pet owners to create Facebook cat pages

SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.

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Christmas and New Year becoming more important in Thailand: Nielsen
Dec 21, 2012
Staff Reporters

Christmas and New Year becoming more important in Thailand: Nielsen

BANGKOK – Christmas and New Year are increasingly important to the Thai population, with the festive period market worth US$165 million, according to Nielsen.

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Far East Organization re-appoints Starcom Singapore following competitive review
Dec 21, 2012
Staff Reporters

Far East Organization re-appoints Starcom Singapore following competitive review

SINGAPORE - Private property developer Far East Organization has re-appointed Starcom Singapore as its media agency partner following a competitive review.

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WARC's latest GMI report presents mixed outlook
Dec 21, 2012
Staff Reporters

WARC's latest GMI report presents mixed outlook

ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.

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Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing
Dec 21, 2012
Staff Reporters

Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing

MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.

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Wunderman acquires Australian analytics specialist Bienalto
Dec 21, 2012
Staff Reporters

Wunderman acquires Australian analytics specialist Bienalto

SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.

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Happy holidays: We leave you with 2012's most-read content
Dec 21, 2012
Staff Reporters

Happy holidays: We leave you with 2012's most-read content

As Campaign Asia-Pacific signs off until 2013, we present our most-viewed content of 2012.

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SapientNitro launches new campaign for RACQ auto insurance
Dec 21, 2012
Staff Reporters

SapientNitro launches new campaign for RACQ auto insurance

BRISBANE - SapientNitro has launched a new campaign for RACQ auto insurance, capturing the human truth that people always wish things could have been different when something goes wrong.

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Charity dinner for Mother's Choice slated for 6 February
Dec 21, 2012
Staff Reporters

Charity dinner for Mother's Choice slated for 6 February

HONG KONG - Campaign Asia-Pacific, published by Haymarket, is pleased to announce theMedia360Asia Charity Dinner, in association with GroupM, to coincide with the Media360Asia summit on 6th February 2013 at the Island Shangri-La, Hong Kong.

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MEDIA DEBATE: What will be the key digital developments in 2013?
Dec 20, 2012
Staff Reporters

MEDIA DEBATE: What will be the key digital developments in 2013?

As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.

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Luxury brands underinvested in digital marketing in China: L2
Dec 20, 2012
Staff Reporters

Luxury brands underinvested in digital marketing in China: L2

CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.

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MSL Singapore appoints managing director; Yvonne Koh to re-locate
Dec 20, 2012
Staff Reporters

MSL Singapore appoints managing director; Yvonne Koh to re-locate

SINGAPORE – Kelvin Yeo has been appointed as managing director for MSL Singapore, effective 7 January.

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Quiz: Are you an agency mastermind?
Dec 20, 2012
Staff Reporters

Quiz: Are you an agency mastermind?

How much do you and your agency colleagues know about the industry? In association with BBC World News and BBC.com, Campaign Asia-Pacific will be hosting quiz events in Singapore and Hong Kong in February to find out. In the meantime, warm up with the sample quiz below.

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Edelman's David Brain to oversee Middle East and Africa in addition to Asia-Pacific
Dec 20, 2012
Staff Reporters

Edelman's David Brain to oversee Middle East and Africa in addition to Asia-Pacific

GLOBAL - Edelman has added oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of Asia-Pacific.

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Panasonic set to conclude marketing roadshow in Singapore
Dec 19, 2012
Staff Reporters

Panasonic set to conclude marketing roadshow in Singapore

SINGAPORE - Panasonic Consumer Marketing, a subsidiary of Panasonic Corporation, is using a travelling road show to promote its new line of beauty products in five Southeast Asian countries: Thailand, Vietnam, Indonesia, Malaysia and Singapore.

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Heineken celebrates 140-year anniversary in Vietnam
Dec 19, 2012
Staff Reporters

Heineken celebrates 140-year anniversary in Vietnam

HO CHI MINH CITY - Beer brand Heineken has launched a 360-degree campaign in Ho Chi Minh City and Hanoi this month to celebrate its 140-year anniversary.

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Holiday TVC review: From the heartwarming to the bizarre
Dec 19, 2012
Staff Reporters

Holiday TVC review: From the heartwarming to the bizarre

An Australian Christmas-season ad for Paypal this year (above) plays on the idea of the Secret Santa/Kris Kringle gift exchange, where you never know what you're going to get—an apt metaphor for this year's crop of holiday-themed TVCs from Asia and around the world.

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Weber Shandwick makes two senior additions to China leadership
Dec 18, 2012
Staff Reporters

Weber Shandwick makes two senior additions to China leadership

BEIJING - Weber Shandwick has announced two key appointments to its senior management team in China: Charles Shen as general manager for Beijing, and Lydia Lee as chief strategist in China.

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GroupM to acquire Filmworks China
Dec 18, 2012
Staff Reporters

GroupM to acquire Filmworks China

SHANGHAI - GroupM has acquired a majority stake in Filmworks China for an undisclosed sum.

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W+K Shanghai tipped to win Shanghai Disneyland creative account
Dec 18, 2012
Staff Reporters

W+K Shanghai tipped to win Shanghai Disneyland creative account

SHANGHAI - W+K Shanghai has won Shanghai Disneyland’s creative account, Campaign Asia-Pacific has confirmed.

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