SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.
BANGKOK – Christmas and New Year are increasingly important to the Thai population, with the festive period market worth US$165 million, according to Nielsen.
SINGAPORE - Private property developer Far East Organization has re-appointed Starcom Singapore as its media agency partner following a competitive review.
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.
SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.
As Campaign Asia-Pacific signs off until 2013, we present our most-viewed content of 2012.
BRISBANE - SapientNitro has launched a new campaign for RACQ auto insurance, capturing the human truth that people always wish things could have been different when something goes wrong.
HONG KONG - Campaign Asia-Pacific, published by Haymarket, is pleased to announce theMedia360Asia Charity Dinner, in association with GroupM, to coincide with the Media360Asia summit on 6th February 2013 at the Island Shangri-La, Hong Kong.
As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
SINGAPORE – Kelvin Yeo has been appointed as managing director for MSL Singapore, effective 7 January.
How much do you and your agency colleagues know about the industry? In association with BBC World News and BBC.com, Campaign Asia-Pacific will be hosting quiz events in Singapore and Hong Kong in February to find out. In the meantime, warm up with the sample quiz below.
GLOBAL - Edelman has added oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of Asia-Pacific.
SINGAPORE - Panasonic Consumer Marketing, a subsidiary of Panasonic Corporation, is using a travelling road show to promote its new line of beauty products in five Southeast Asian countries: Thailand, Vietnam, Indonesia, Malaysia and Singapore.
HO CHI MINH CITY - Beer brand Heineken has launched a 360-degree campaign in Ho Chi Minh City and Hanoi this month to celebrate its 140-year anniversary.
An Australian Christmas-season ad for Paypal this year (above) plays on the idea of the Secret Santa/Kris Kringle gift exchange, where you never know what you're going to get—an apt metaphor for this year's crop of holiday-themed TVCs from Asia and around the world.
BEIJING - Weber Shandwick has announced two key appointments to its senior management team in China: Charles Shen as general manager for Beijing, and Lydia Lee as chief strategist in China.
SHANGHAI - GroupM has acquired a majority stake in Filmworks China for an undisclosed sum.
SHANGHAI - W+K Shanghai has won Shanghai Disneyland’s creative account, Campaign Asia-Pacific has confirmed.