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Seasons greetings from Campaign Asia-Pacific
Dec 21, 2010
Staff Reporters

Seasons greetings from Campaign Asia-Pacific

ASIA-PACIFIC — The team at Campaign Asia-Pacific would like to send its readers best wishes for the Christmas and New Year holidays. The website and daily news bulletins will now take a break and return on January 3.

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CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
Dec 21, 2010
Staff Reporters

CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan

TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.

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BBH creates
Dec 21, 2010
Staff Reporters

BBH creates "Pay with a Tweet" campaign for Front Row's book

SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row

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UM and Cheil bring Coca Cola Christmas cheer to Seoul
Dec 20, 2010
Staff Reporters

UM and Cheil bring Coca Cola Christmas cheer to Seoul

SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.

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Nestlé Philippines names directors of centennial short films
Dec 20, 2010
Staff Reporters

Nestlé Philippines names directors of centennial short films

MANILA – Nestlé Philippines has selected nine directors who will make short films to commemorate its centennial.

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Peter Diermayr appointed SMA 2011 chairman
Dec 20, 2010
Staff Reporters

Peter Diermayr appointed SMA 2011 chairman

Singapore – The Singapore 4As has named Peter Diermayr, MD of Mindshare Singapore, chairman of the Singapore Media Awards (SMA) 2011.

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Nokia N8’s Project Gener8 finds winner in ‘Phobia’
Dec 20, 2010
Staff Reporters

Nokia N8’s Project Gener8 finds winner in ‘Phobia’

MANILA – Nokia has announced the winner for its Nokia N8 Project Gener8 – freelance publishing editor Paul Pineda

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999 launches new campaign as the cold season approaches
Dec 17, 2010
Staff Reporters

999 launches new campaign as the cold season approaches

Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.

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Asia leads mobile ad spend globally
Dec 17, 2010
Staff Reporters

Asia leads mobile ad spend globally

GLOBAL - Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.

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Leo Burnett Singapore announces two digital appointments
Dec 17, 2010
Staff Reporters

Leo Burnett Singapore announces two digital appointments

SINGAPORE - Leo Burnett Group Singapore has announced the appointment of Martin Loo as digital creative director and Waheed Bidiwale to head of innovation and digital resources.

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JWT Manila and Kit Kat brings unusual newsbreaks
Dec 17, 2010
Staff Reporters

JWT Manila and Kit Kat brings unusual newsbreaks

MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break.

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JWT Manila and Kit Kat brings unusual newsbreaks
Dec 17, 2010
Staff Reporters

JWT Manila and Kit Kat brings unusual newsbreaks

MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break

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Red builds Vietnamese township brand
Dec 17, 2010
Staff Reporters

Red builds Vietnamese township brand

HO CHI MINH – Red Brand Builders has partnered with VinaCapital to create and launch the latest VinaLiving brand, My Gia Township.

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Music Matters to hit Singapore in 2011
Dec 17, 2010
Staff Reporters

Music Matters to hit Singapore in 2011

SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time, 24 – 28 May, 2011.

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Music Matters to hit Singapore in 2011
Dec 17, 2010
Staff Reporters

Music Matters to hit Singapore in 2011

SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time next May.

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LG calls global digital pitch
Dec 16, 2010
Staff Reporters

LG calls global digital pitch

SEOUL – LG is believed to have called a pitch for its global digital business based out of Korea.

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Lowe Malaysia appointed to Ikea regional creative business
Dec 16, 2010
Staff Reporters

Lowe Malaysia appointed to Ikea regional creative business

KUALA LUMPUR – Ikea has appointed Lowe and Partners Malaysia as its regional creative agency.

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Lowe Malaysia appointed to Ikea regional creative business
Dec 16, 2010
Staff Reporters

Lowe Malaysia appointed to Ikea regional creative business

KUALA LUMPUR – Ikea has appointed Lowe and Partners Malaysia as its regional creative agency.

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CASE STUDY: Cambodian telco deploys world’s first Wi-Fi tuk-tuks
Dec 16, 2010
Staff Reporters

CASE STUDY: Cambodian telco deploys world’s first Wi-Fi tuk-tuks

PHNOM PENH - Suffering from low visibility and limited brand awareness, despite its advanced mobile data offerings, Cambodian telco qb charged Ogilvy Action with re-energizing their brand through a fleet of the world's first Wifi-enabled tuk-tuks.

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New Media Edge merges with Media Plus
Dec 16, 2010
Staff Reporters

New Media Edge merges with Media Plus

BANGKOK – A new entity, Newmedia+, has emerged from the merger between New Media Edge and social media and branded content firm Media Plus.

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