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National pride propels Chinese to support local brands
Oct 4, 2019
Staff Reporters

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

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Instagram introduces messaging app for 'Close Friends'
Oct 4, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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Grey Group Hong Kong appoints CEO
Oct 3, 2019
Staff Reporters

Grey Group Hong Kong appoints CEO

New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.

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What is digital placemaking?
Oct 2, 2019
Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Move and win roundup: Week of September 30, 2019
Sep 30, 2019
Staff Reporters

Move and win roundup: Week of September 30, 2019

Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.

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What goes into glass ceilings, and how to smash them
Sep 30, 2019
Staff Reporters

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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Photos: G-Star Raw's experiential show pulls out all the stops
Sep 30, 2019
Staff Reporters

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

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And the winners of the 2019 Spikes Asia Awards are...
Sep 27, 2019
Staff Reporters

And the winners of the 2019 Spikes Asia Awards are...

The 2019 Spikes Asia Awards ceremony has just ended in Singapore. Here's a complete list of all this year's winners.

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Mining your 'emotional data'
Sep 27, 2019
Staff Reporters

Mining your 'emotional data'

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

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Spikes Asia 2019 live coverage
Sep 27, 2019
Staff Reporters

Spikes Asia 2019 live coverage

Our liveblog coverage of Spikes Asia 2019 heads into day three. See all the insights gathered by our editors from the festival floor, plus the latest shortlists for tonight's awards.

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When to play safe and when to double-down
Sep 26, 2019
Staff Reporters

When to play safe and when to double-down

Ogilvy's vice chairman for India, Sonal Dobral, told us about the similarities between blackjack and creative marketing.

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A chat about chatbots with Facebook's APAC creative strategy lead
Sep 26, 2019
Staff Reporters

A chat about chatbots with Facebook's APAC creative strategy lead

At Spikes Asia, May Seow, shared her views on the development of conversational commerce.

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Tangrams Strategy & Effectiveness winners revealed at Spikes Asia
Sep 26, 2019
Staff Reporters

Tangrams Strategy & Effectiveness winners revealed at Spikes Asia

Mindshare and CHE Proximity Australia take top honours.

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'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'
Sep 26, 2019
Staff Reporters

'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.

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How Diageo is using data to fix gender imbalance in creative work
Sep 26, 2019
Staff Reporters

How Diageo is using data to fix gender imbalance in creative work

We caught up with Diageo's India CMO Julie Bramham with questions about how the brand is working to make its creative more representative.

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CastingAsia adds CPC and CPA models to influencer platform
Sep 26, 2019
Staff Reporters

CastingAsia adds CPC and CPA models to influencer platform

Move aims to give marketers additional control over influencer-marketing campaigns.

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