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JWT loses US$113m global Rimmel business to Laird + Partners
Jun 19, 2011
Staff Brand Republic

JWT loses US$113m global Rimmel business to Laird + Partners

Rimmel London has shifted its estimated US$113 million global advertising account out of JWT London, its incumbent of 14 years. The cosmetics giant has instead chosen the New York-based specialist fashion and luxury agency Laird and Partners.

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Aussie ad banned for sexualising 'tweens'
Jun 8, 2011
Staff Brand Republic

Aussie ad banned for sexualising 'tweens'

SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.

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WPP consolidates top spot with US$15bn in 2010 revenue
Mar 6, 2011
Staff Brand Republic

WPP consolidates top spot with US$15bn in 2010 revenue

GLOBAL - Holding companies WPP, Publicis, Omnicom and Interpublic firmly put the recession behind them in 2010, all returning positive growth in annual revenue of up to 19.8 per cent.

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Eight things you need to know about Mobile World Congress
Feb 22, 2011
Staff Brand Republic

Eight things you need to know about Mobile World Congress

Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona - the biggest to date.

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Nokia-Microsoft backlash begins
Feb 15, 2011
Staff Brand Republic

Nokia-Microsoft backlash begins

GLOBAL - A grassroots challenge to Nokia's proposed strategic alliance with Microsoft has begun, and an open letter has been sent to the telecom giant's shareholders proposing a rebellion at May's annual general meeting.

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Nokia forges alliance with Microsoft
Feb 13, 2011
Staff Brand Republic

Nokia forges alliance with Microsoft

GLOBAL - Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions.

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Australian tourist board reviews US$110m media account
Feb 13, 2011
Staff Brand Republic

Australian tourist board reviews US$110m media account

SYDNAY - Tourism Australia is reviewing its global media account currently held by Aegis network Carat.

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Starbucks chief Schultz to lend expertise to Groupon
Feb 13, 2011
Staff Brand Republic

Starbucks chief Schultz to lend expertise to Groupon

GLOBAL - Groupon, the online collective purchasing service, has appointed Starbucks global chief executive Howard Schultz to the company's board of directors.

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HTC backs 'quietly brilliant' promise with heavyweight global campaign
Feb 10, 2011
Staff Brand Republic

HTC backs 'quietly brilliant' promise with heavyweight global campaign

GLOBAL - HTC is launching a large international campaign tomorrow, to promote its two mass-market handsets, the 'iPhone killer', Desire HD and entry-level Wildfire.

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Nokia CEO does hatchet job on own company, according to leaked memo
Feb 9, 2011
Staff Brand Republic

Nokia CEO does hatchet job on own company, according to leaked memo

GLOBAL - A leaked memo, claimed to be from Nokia's chief executive Stephen Elop, has offered a blunt assessment of the company's performance and indicated the company could drop its Symbian operating system.

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Samsung, HTC ramp up social media
Feb 8, 2011
Staff Brand Republic

Samsung, HTC ramp up social media

GLOBAL - Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market.

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Gillette names Jennifer Lopez as global ambassador
Feb 7, 2011
Staff Brand Republic

Gillette names Jennifer Lopez as global ambassador

GLOBAL - Singer and actress Jennifer Lopez will star in a new campaign for Gillette Venus, the women's razor brand owned by Procter & Gamble, which will include TV, online, print and social media activity.

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LG to launch first 3D smartphone
Feb 6, 2011
Staff Brand Republic

LG to launch first 3D smartphone

GLOBAL - LG will launch the world's first 3D smartphone, the Optimus 3D, at the Mobile World Congress in Barcelona this week.

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Diageo appoints top global marketer for Guinness
Feb 6, 2011
Staff Brand Republic

Diageo appoints top global marketer for Guinness

GLOBAL - Oliver Loomes, the marketing and innovation director for Diageo Ireland, has been promoted to the role of global brand director for Guinness.

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Hearst makes binding offer for Lagardère magazine business
Jan 31, 2011
Staff Brand Republic

Hearst makes binding offer for Lagardère magazine business

GLOBAL - Hearst Corporation has made a "binding offer" of €651 million (US$893 million) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle.

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Old Spice Guy is back for new collection
Jan 30, 2011
Staff Brand Republic

Old Spice Guy is back for new collection

GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.

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Kinect sales boost Microsoft revenues
Jan 30, 2011
Staff Brand Republic

Kinect sales boost Microsoft revenues

GLOBAL - Microsoft has reported record revenues of US$19.9 billion for its second financial quarter, ending 31 December 2010, up 5 per cent from last year, as sales of its motion sensor controller system Kinect took off.

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HTC linked to Facebook phone launch
Jan 26, 2011
Staff Brand Republic

HTC linked to Facebook phone launch

GLOBAL - HTC is reported to be on the verge of launching a Facebook-branded smartphone as part of the social media giant's push into mobile this year.

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Yahoo profits rise 86 per cent in 2010 to US$1bn
Jan 26, 2011
Staff Brand Republic

Yahoo profits rise 86 per cent in 2010 to US$1bn

GLOBAL - Yahoo has nearly doubled its profits for the fourth quarter and reported 86 per cent growth for the year following a period of heavy cost-cutting across the company.

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Steve Jobs takes medical leave of absence
Jan 17, 2011
Staff Brand Republic

Steve Jobs takes medical leave of absence

GLOBAL - Steve Jobs, co-founder and chief executive of Apple, is to take a medical leave of absence.

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