Rimmel London has shifted its estimated US$113 million global advertising account out of JWT London, its incumbent of 14 years. The cosmetics giant has instead chosen the New York-based specialist fashion and luxury agency Laird and Partners.
SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.
GLOBAL - Holding companies WPP, Publicis, Omnicom and Interpublic firmly put the recession behind them in 2010, all returning positive growth in annual revenue of up to 19.8 per cent.
Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona - the biggest to date.
GLOBAL - A grassroots challenge to Nokia's proposed strategic alliance with Microsoft has begun, and an open letter has been sent to the telecom giant's shareholders proposing a rebellion at May's annual general meeting.
GLOBAL - Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions.
SYDNAY - Tourism Australia is reviewing its global media account currently held by Aegis network Carat.
GLOBAL - Groupon, the online collective purchasing service, has appointed Starbucks global chief executive Howard Schultz to the company's board of directors.
GLOBAL - HTC is launching a large international campaign tomorrow, to promote its two mass-market handsets, the 'iPhone killer', Desire HD and entry-level Wildfire.
GLOBAL - A leaked memo, claimed to be from Nokia's chief executive Stephen Elop, has offered a blunt assessment of the company's performance and indicated the company could drop its Symbian operating system.
GLOBAL - Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market.
GLOBAL - Singer and actress Jennifer Lopez will star in a new campaign for Gillette Venus, the women's razor brand owned by Procter & Gamble, which will include TV, online, print and social media activity.
GLOBAL - LG will launch the world's first 3D smartphone, the Optimus 3D, at the Mobile World Congress in Barcelona this week.
GLOBAL - Oliver Loomes, the marketing and innovation director for Diageo Ireland, has been promoted to the role of global brand director for Guinness.
GLOBAL - Hearst Corporation has made a "binding offer" of €651 million (US$893 million) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle.
GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.
GLOBAL - Microsoft has reported record revenues of US$19.9 billion for its second financial quarter, ending 31 December 2010, up 5 per cent from last year, as sales of its motion sensor controller system Kinect took off.
GLOBAL - HTC is reported to be on the verge of launching a Facebook-branded smartphone as part of the social media giant's push into mobile this year.
GLOBAL - Yahoo has nearly doubled its profits for the fourth quarter and reported 86 per cent growth for the year following a period of heavy cost-cutting across the company.
GLOBAL - Steve Jobs, co-founder and chief executive of Apple, is to take a medical leave of absence.