Articles: 16 Results Filter results»
Order By: Latest
Premium
Saatchis ECD looks to add to Thai smiles
Mar 3, 2014
Sophie Chen

Saatchis ECD looks to add to Thai smiles

CREATIVE PROFILE: After a decade of working abroad, Golf Nuntawat Chaipornkaew is happy to be back where it all started — at Saatchi & Saatchi Thailand, as the new executive creative director.

Premium
Social media: Still growing but brands need to avoid becoming too static
Jan 29, 2014
Sophie Chen

Social media: Still growing but brands need to avoid becoming too static

ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.

Premium
Edmund Choe: Focus on client solutions, not awards
Jan 28, 2014
Sophie Chen

Edmund Choe: Focus on client solutions, not awards

CREATIVE PROFILE: Edmund Choe, the newly appointed CCO for TBWA Singapore and Southeast Asia, wants to build creative teams who chase ideas that work, rather than trophies.

Premium
Taxi-driver movie puts a mirror up to youth drink driving
Jan 23, 2014
Sophie Chen

Taxi-driver movie puts a mirror up to youth drink driving

KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.

Premium
Vodafone reviews media account
Jan 22, 2014
Sophie Chen

Vodafone reviews media account

GLOBAL - Vodafone has begun an agency review for its existing media planning and buying agency arrangements, according to the company.

Premium
CASE STUDY: How Heineken got partygoers to ‘Drink less, dance more’ at ZoukOut
Jan 22, 2014
Sophie Chen

CASE STUDY: How Heineken got partygoers to ‘Drink less, dance more’ at ZoukOut

Heineken created an artifical sunrise powered by dance steps to encourage moderate drinking.

Premium
Fitness First to flex new branding muscle across Asia
Jan 21, 2014
Sophie Chen

Fitness First to flex new branding muscle across Asia

SYDNEY - Fitness First, a London-based health club group, is rolling out new branding in Australia and Asia-Pacific as it eyes regional expansion.

Premium
Brother ‘organises chaos’ in InstaVideo campaign
Jan 17, 2014
Sophie Chen

Brother ‘organises chaos’ in InstaVideo campaign

SYDNEY – Japanese office-products company Brother worked with The Works to create an InstaVideo campaign for a range of labellers in Australia.

Premium
Lux invites fans to share their fabulousness at ‘House of Lux’
Jan 16, 2014
Sophie Chen

Lux invites fans to share their fabulousness at ‘House of Lux’

SINGAPORE – Unilever’s Lux brand, in collaboration with its global digital agency SapientNitro and content partner Yahoo, recently launched ‘House of Lux’, a social platform for the brand’s fans to discover and share 'fabulously feminine' things.

Premium
Chris Tang joins Huntsworth as regional CEO; Bob Pickard promoted to APAC chairman
Jan 16, 2014
Sophie Chen

Chris Tang joins Huntsworth as regional CEO; Bob Pickard promoted to APAC chairman

SINGAPORE - Huntsworth, the international PR and healthcare communications group, has appointed Chris Tang as CEO for Asia Pacific and promoted Bob Pickard to a newly created role as chairman for the region.

Premium
Zalora promotes Singapore’s music with new campaign
Jan 16, 2014
Sophie Chen

Zalora promotes Singapore’s music with new campaign

SINGAPORE – Singapore-based fashion e-tailer Zalora has collaborated with four local singer-songwriters in a brand campaign launching today that supports the city-state’s local music scene.

Premium
Unilever increases reliance on mobile advertising through Vserv.mobi
Jan 10, 2014
Sophie Chen

Unilever increases reliance on mobile advertising through Vserv.mobi

SINGAPORE – Unilever has expanded its partnership with Vserv.mobi, a mobile advertising exchange, in Southeast Asia and India.

Premium
Dog Digital signs global deal with Infront Sports & Media
Jan 10, 2014
Sophie Chen

Dog Digital signs global deal with Infront Sports & Media

SINGAPORE - Following a competitive pitch last August, Switzerland-based sports marketing company Infront Sports & Media picked Dog Digital to deliver digital and technical consultancy services for the next three years.

Premium
Mobile-ad initiative targets SMEs, undercuts agencies
Jan 8, 2014
Sophie Chen

Mobile-ad initiative targets SMEs, undercuts agencies

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising offering for small businesses and budget advertisers.

Premium
Sony ascends to great heights to showcase A7R camera
Jan 8, 2014
Sophie Chen

Sony ascends to great heights to showcase A7R camera

CHINA – A new TVC for Sony China evokes a trip to the edge of space to suggest a camera's ability to provide new perspectives.

Premium
CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears
Jan 7, 2014
Sophie Chen

CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.

Filter results

Date

Article Type

Site Category

Author