CREATIVE PROFILE: After a decade of working abroad, Golf Nuntawat Chaipornkaew is happy to be back where it all started — at Saatchi & Saatchi Thailand, as the new executive creative director.
ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.
CREATIVE PROFILE: Edmund Choe, the newly appointed CCO for TBWA Singapore and Southeast Asia, wants to build creative teams who chase ideas that work, rather than trophies.
KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.
GLOBAL - Vodafone has begun an agency review for its existing media planning and buying agency arrangements, according to the company.
Heineken created an artifical sunrise powered by dance steps to encourage moderate drinking.
SYDNEY - Fitness First, a London-based health club group, is rolling out new branding in Australia and Asia-Pacific as it eyes regional expansion.
SYDNEY – Japanese office-products company Brother worked with The Works to create an InstaVideo campaign for a range of labellers in Australia.
SINGAPORE – Unilever’s Lux brand, in collaboration with its global digital agency SapientNitro and content partner Yahoo, recently launched ‘House of Lux’, a social platform for the brand’s fans to discover and share 'fabulously feminine' things.
SINGAPORE - Huntsworth, the international PR and healthcare communications group, has appointed Chris Tang as CEO for Asia Pacific and promoted Bob Pickard to a newly created role as chairman for the region.
SINGAPORE – Singapore-based fashion e-tailer Zalora has collaborated with four local singer-songwriters in a brand campaign launching today that supports the city-state’s local music scene.
SINGAPORE – Unilever has expanded its partnership with Vserv.mobi, a mobile advertising exchange, in Southeast Asia and India.
SINGAPORE - Following a competitive pitch last August, Switzerland-based sports marketing company Infront Sports & Media picked Dog Digital to deliver digital and technical consultancy services for the next three years.
KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising offering for small businesses and budget advertisers.
CHINA – A new TVC for Sony China evokes a trip to the edge of space to suggest a camera's ability to provide new perspectives.
The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.
ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.
The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.
AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.
SINGAPORE - Community Chest, a non-profit organisation raising funds for social-service programmes, has launched ‘Dreams’, an outdoor campaign created by Tribal Worldwide Singapore to turn billboards into digital donation boxes. People can easily tap their EZ-Link card (a contactless smart card that Singaporeans use to pay for public transport), to do social good on-the-go.