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Diageo and Creative Equals take #CreativeComeback scheme global
Nov 12, 2019
Simon Gwynn

Diageo and Creative Equals take #CreativeComeback scheme global

Returner scheme supports women going back to work in creative industries following career break.

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Google ramps up ecommerce offering with shopping ads on YouTube
Nov 5, 2019
Simon Gwynn

Google ramps up ecommerce offering with shopping ads on YouTube

Move comes after research predicting Amazon will make inroads into Google's dominance of search marketing.

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Unilever pledges no more ads on Pornhub after press criticism
Nov 4, 2019
Simon Gwynn

Unilever pledges no more ads on Pornhub after press criticism

Kraft Heinz declines to say whether it would advertise on porn site again after Sunday Times investigation.

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P&G enjoys 7% boost in organic sales
Oct 22, 2019
Simon Gwynn

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.

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Huawei's global brand chief on cultural challenges at the Chinese tech giant
Oct 21, 2019
Daniel Farey-Jones, Simon Gwynn

Huawei's global brand chief on cultural challenges at the Chinese tech giant

Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.

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Imperial Tobacco retains BBDO for global advertising
Sep 24, 2019
Simon Gwynn

Imperial Tobacco retains BBDO for global advertising

Account is led by Proximity in Düsseldorf, Germany.

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Havas wins TripAdvisor global media account
Sep 9, 2019
Simon Gwynn

Havas wins TripAdvisor global media account

Travel platform called review at start of 2019.

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New Kraft Heinz CEO pledges to rein in agency fees and production costs
Aug 8, 2019
Simon Gwynn

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

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Unilever: we're 'miles ahead of the pack' on tackling ad fraud
Jul 25, 2019
Simon Gwynn

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

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Unilever's move to holding-company relationships akin to outsourcing CMO role
Jul 17, 2019
Simon Gwynn

Unilever's move to holding-company relationships akin to outsourcing CMO role

Focus could be put on efficiency rather than effectiveness, agencies argue.

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Apple poaches Publicis Groupe creative chief Nick Law
Jun 25, 2019
Simon Gwynn

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.

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Uber parts ways with second CMO in 12 months
Jun 10, 2019
Simon Gwynn

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

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Deliveroo calls global creative pitch
Jun 6, 2019
Simon Gwynn

Deliveroo calls global creative pitch

Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.

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Carlsberg admits: We probably weren't the best after all
Apr 14, 2019
Simon Gwynn

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.

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Haagen-Dazs demands commitment to female creatives as it calls global review
Apr 10, 2019
Simon Gwynn

Haagen-Dazs demands commitment to female creatives as it calls global review

General Mills ice-cream brand wants "provocative" approach to marketing.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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Spotify acquires podcast companies Gimlet and Anchor
Feb 7, 2019
Simon Gwynn

Spotify acquires podcast companies Gimlet and Anchor

Streaming platform reported to have paid $230 million for Gimlet.

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Unilever calls on brands to join pioneering cross-media measurement initiative
Jan 29, 2019
Simon Gwynn

Unilever calls on brands to join pioneering cross-media measurement initiative

Partners include Facebook, Google, Kantar and Nielsen.

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Pepsi unveils first new global brand platform in seven years
Jan 8, 2019
Simon Gwynn

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

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Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger
Nov 27, 2018
Simon Gwynn

Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger

Restructure proves shift in balance of power at WPP, sources say.

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