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Women’s success is business success
Aug 3, 2016
Shu Fen Goh

Women’s success is business success

R3's Goh Shu Fen makes the dollars and cents case for gender equality

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Agency of the Year: 2026
May 26, 2016
Shu Fen Goh

Agency of the Year: 2026

Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's Shufen Goh.

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Budget planning: Finding the value of a ‘zero-based’ approach
Apr 13, 2016
Shu Fen Goh

Budget planning: Finding the value of a ‘zero-based’ approach

Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.

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