WPP has confirmed that three of its subsidiaries have been subpoenaed by the US Department of Justice, as part of the latter's investigation into production practices.
The spirits company retains Publicis' Mediavest and Leo Burnett in Australia, chooses Dentsu Aegis Network to handle Southeast Asia.
In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.
Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking.
Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.
Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.
Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.
Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the '@' reply to become public.
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.
Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.