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Your brand doesn’t need a manifesto
Oct 23, 2016
Shann Biglione

Your brand doesn’t need a manifesto

More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.

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Five China media trends you'll start to hear in boardrooms
Jan 19, 2016
Shann Biglione

Five China media trends you'll start to hear in boardrooms

Forecasting trends for mainland China is a risky business given the pace of evolution among media and consumers, but ZenithOptimedia's Shann Biglione has a few of note.

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