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OPINION: Drivers of change and the advertising company of the future
Jan 6, 2013
Saurabh Sharma

OPINION: Drivers of change and the advertising company of the future

Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.

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Five things you need to know about marketing luxury brands in the digital space
Jan 9, 2012
Saurabh Sharma

Five things you need to know about marketing luxury brands in the digital space

Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have much to gain by understanding and deploying digital technologies, especially in large markets like China and India.

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