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Easyjet commits to offsetting carbon emissions from all flights globally
Nov 21, 2019
Sara Spary

Easyjet commits to offsetting carbon emissions from all flights globally

Move has had frosty reception from environmental campaigners.

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Oct 30, 2019
Sara Spary

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

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Mastercard buys loyalty business that counts Coke and L'Oreal among clients
Oct 23, 2019
Sara Spary

Mastercard buys loyalty business that counts Coke and L'Oreal among clients

Acquisition is Mastercard's latest move to strengthen customer data capabilities.

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Interpublic Q3 revenues edge up 1.4%
Oct 22, 2019
Sara Spary

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

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Is flexible working in adland just a pipe dream?
Sep 19, 2019
Sara Spary

Is flexible working in adland just a pipe dream?

Can flexible working ever work in an industry historically beset by presenteeism?

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YouTube chief defends hosting of 'offensive' and 'controversial' content
Aug 28, 2019
Sara Spary

YouTube chief defends hosting of 'offensive' and 'controversial' content

Preserving an open platform is more important than ever in the face of "a rising chorus of policymakers, press and pundits" questioning its value, YouTube CEO Susan Wojcicki has said.

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M&C Saatchi issues further trading update as it looks to steady share price
Aug 19, 2019
Sara Spary

M&C Saatchi issues further trading update as it looks to steady share price

Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.

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Johnson & Johnson scraps CMO role as part of shake-up
Jun 21, 2019
Sara Spary

Johnson & Johnson scraps CMO role as part of shake-up

Alison Lewis will leave business.

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Airbnb hires new global marketing director
Aug 5, 2015
Sara Spary

Airbnb hires new global marketing director

A veteran of Google, Levi's, Apple and GM, Brian Irving will report to CMO Jonathan Mildenhall.

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Unilever's Marc Mathieu leaving FMCG giant to join Samsung
Jun 8, 2015
Sara Spary

Unilever's Marc Mathieu leaving FMCG giant to join Samsung

Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.

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Coke online director: Brands need to take out the digital trash
Nov 19, 2014
Sara Spary

Coke online director: Brands need to take out the digital trash

European online director said brands must keep their virtual worlds clean and clutter-free.

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Facebook readies LinkedIn rival 'Facebook at Work'
Nov 17, 2014
Sara Spary

Facebook readies LinkedIn rival 'Facebook at Work'

Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.

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Facebook launches Atlas ad platform to enable 'people based' marketing
Sep 29, 2014
Sara Spary

Facebook launches Atlas ad platform to enable 'people based' marketing

Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".

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