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Acer adds AKQA to global roster
Nov 29, 2010
Sara Kimberley

Acer adds AKQA to global roster

GLOBAL - Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.

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Intel calls global digital review
Nov 29, 2010
Sara Kimberley

Intel calls global digital review

GLOBAL - Intel is reviewing its global creative digital account, believed to be split between US-based agency Venables Bell & Partners and MRM Worldwide.

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Reckitt Benckiser hands Durex, Scholl to Euro RSCG
Nov 17, 2010
Sara Kimberley

Reckitt Benckiser hands Durex, Scholl to Euro RSCG

GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.

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Draft FCB lands US$700m Nivea ad business
Nov 12, 2010
Sara Kimberley

Draft FCB lands US$700m Nivea ad business

GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.

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Y&R replaces Costa with Prieto as EMEA president
Oct 26, 2010
Sara Kimberley

Y&R replaces Costa with Prieto as EMEA president

GLOBAL - Young & Rubicam (Y&R) has promoted Jaime Prieto to president of its EMEA region, replacing Massimo Costa who stepped down in May.

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Dentsu pulls US$600m bid for AKQA
Oct 20, 2010
Sara Kimberley

Dentsu pulls US$600m bid for AKQA

GLOBAL - Dentsu USA has ditched its audacious US$600 million bid for digital specialist AKQA, sources at the network have confirmed.

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Leo Burnett lands US$79m global business for P&G's Flash
Oct 18, 2010
Sara Kimberley

Leo Burnett lands US$79m global business for P&G's Flash

GLOBAL - Procter & Gamble has appointed its roster network Leo Burnett to handle the estimated US$79 million (£50 million) global advertising account for its Flash cleaning brand.

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Agencies line up for global Motorola pitch
Sep 10, 2010
Sara Kimberley

Agencies line up for global Motorola pitch

GLOBAL - Motorola is reviewing its global creative agency arrangements for its mobile phone division.

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Saatchis unite for agency's 40th anniversary despite rivalry
Sep 7, 2010
Sara Kimberley

Saatchis unite for agency's 40th anniversary despite rivalry

GLOBAL - M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary in the UK on Thursday despite years as bitter rivals.

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Emirates appoints StrawberryFrog to global ad account
Jul 27, 2010
Sara Kimberley

Emirates appoints StrawberryFrog to global ad account

GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.

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Apple's iPhone 4 'most successful product' for the business
Jun 29, 2010
Sara Kimberley

Apple's iPhone 4 'most successful product' for the business

GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

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Apple's iPhone 4 'most successful product' for the business
Jun 29, 2010
Sara Kimberley

Apple's iPhone 4 'most successful product' for the business

GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days after its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

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Founder Daryl Arnold departs Profero for Singapore start-up
Jun 10, 2010
Sara Kimberley

Founder Daryl Arnold departs Profero for Singapore start-up

GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.

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Yahoo signs David Beckham as global brand ambassador
Jun 9, 2010
Sara Kimberley

Yahoo signs David Beckham as global brand ambassador

GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.

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Zuckerberg concedes action on privacy is required
May 25, 2010
Sara Kimberley

Zuckerberg concedes action on privacy is required

GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.

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YouTube hits two billion views per day
May 17, 2010
Sara Kimberley

YouTube hits two billion views per day

GLOBAL - YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.

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Adobe declares love for Apple to take high ground on Flash
May 17, 2010
Sara Kimberley

Adobe declares love for Apple to take high ground on Flash

GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.

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Facebook set to roll out location-based facility
May 12, 2010
Sara Kimberley

Facebook set to roll out location-based facility

GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.

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Social networks urged to 'raise ad rates or die'
Apr 28, 2010
Sara Kimberley

Social networks urged to 'raise ad rates or die'

GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.

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Twitter acquires mobile messaging business
Apr 27, 2010
Sara Kimberley

Twitter acquires mobile messaging business

LONDON - Twitter has acquired mobile messaging business Cloudhopper for an undisclosed sum, as part of ambitious plans to boost its SMS service across the world.

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