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Pantene challenges the hair police in Japanese schools
Apr 15, 2019
Ryoko Tasaki

Pantene challenges the hair police in Japanese schools

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

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New industry body aims to raise marketers’ status in Japan
Mar 11, 2019
Ryoko Tasaki

New industry body aims to raise marketers’ status in Japan

The Marketer Career Association is positioned as a way for marketers to market themselves.

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Creative accused of sexual harassment resigns in Japan
Dec 20, 2017
Ryoko Tasaki

Creative accused of sexual harassment resigns in Japan

The #MeToo movement has reached Japanese advertising.

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Lessons from the 'proud Japanese' poster furore
May 16, 2017
David Blecken, Ryoko Tasaki

Lessons from the 'proud Japanese' poster furore

The level of interest in a six-year-old poster offers food for thought for communicators in Japan.

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Ono City tells residents there's no place like home
Feb 21, 2017
Ryoko Tasaki

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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See the winners of Japan's biggest TVC awards
Nov 21, 2016
Ryoko Tasaki

See the winners of Japan's biggest TVC awards

Sanshin players, synchronised swimmers in hot springs and cats made of chicken rice feature among the highlights of the 56th All Japan Radio & TVC Confederation (ACC) awards.

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Airbnb gives physical form to brand with design studio, house project
Aug 3, 2016
Ryoko Tasaki

Airbnb gives physical form to brand with design studio, house project

The home-sharing platform worked with architect Go Hasegawa to create a house in Yoshino.

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