Articles: 9 Results Filter results»
Order By: Latest
Premium
Hermès unveils scarves at rock'n roll pop-up in China
Mar 14, 2019
Ruonan Zheng

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

Premium
Tencent game tie-in sends lipstick sales soaring
Feb 12, 2019
Ruonan Zheng

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Premium
Not doctor-approved: China bans marketing of beauty products as ‘medical’
Feb 11, 2019
Ruonan Zheng

Not doctor-approved: China bans marketing of beauty products as ‘medical’

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

Premium
Major WeChat trends brands can’t ignore in 2019
Jan 8, 2019
Ruonan Zheng

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

Premium
LVMH digital czar on China, sales and the new definitions of luxury
Nov 19, 2018
Ruonan Zheng

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

Premium
World Consumer Rights Day is back: Prep your PR team
Mar 7, 2018
Ruonan Zheng

World Consumer Rights Day is back: Prep your PR team

The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.

Premium
The 5 diverging ways luxury brands approach China ecommerce
Jan 8, 2018
Ruonan Zheng

The 5 diverging ways luxury brands approach China ecommerce

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

Premium
Decoding Chinese millennials: Navigating gender roles
Dec 4, 2017
Ruonan Zheng

Decoding Chinese millennials: Navigating gender roles

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

Premium
These WeChat campaigns won over 'Super Golden Week' luxury tourists
Oct 16, 2017
Ruonan Zheng

These WeChat campaigns won over 'Super Golden Week' luxury tourists

Jing Daily analyses the campaigns that worked, and a few that didn't.

Filter results

Date

Article Type

Author