Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
Cosmetics brands have quickly removed all 'medical' terms from their official websites.
From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?
Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.
The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.
Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.
Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.
Jing Daily analyses the campaigns that worked, and a few that didn't.