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India’s ‘mobile tree’ is ready for harvest, but where's the investment?
Nov 3, 2014
Rohit Dadwal

India’s ‘mobile tree’ is ready for harvest, but where's the investment?

Why doesn't mobile ad spending in the country match up?

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Wearable technology: The wife mobile never knew it had
Oct 8, 2014
Rohit Dadwal

Wearable technology: The wife mobile never knew it had

Wearable technology not a replacement to mobile.

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Mobile marketing: Concentrate on the story, capitalise on the medium
Aug 18, 2014
Rohit Dadwal

Mobile marketing: Concentrate on the story, capitalise on the medium

For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.

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What’s your ‘Goal’ this World Cup season?
Jun 17, 2014
Rohit Dadwal

What’s your ‘Goal’ this World Cup season?

Mobile drives engagement at the 2014 FIFA World Cup in Brazil

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The time is now for mobile video
Jun 5, 2014
Rohit Dadwal

The time is now for mobile video

A powerful tool for storytelling

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How marketing must change in the age of the Internet of Things
Apr 7, 2014
Rohit Dadwal

How marketing must change in the age of the Internet of Things

Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.

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Economics in the new world of mobile
Feb 20, 2014
Rohit Dadwal

Economics in the new world of mobile

Since Rakuten bought Viber last week for US$900 million, I’ve been telling myself that I am missing the boat in the new age of mobile business. This morning’s breaking news of the US$16 billion Facebook-Whatsapp deal made me wonder what these companies are thinking and doing.

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