Why doesn't mobile ad spending in the country match up?
Wearable technology not a replacement to mobile.
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Mobile drives engagement at the 2014 FIFA World Cup in Brazil
A powerful tool for storytelling
Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.
Since Rakuten bought Viber last week for US$900 million, I’ve been telling myself that I am missing the boat in the new age of mobile business. This morning’s breaking news of the US$16 billion Facebook-Whatsapp deal made me wonder what these companies are thinking and doing.