Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.
Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.
Are we doing enough to build relevant skills and capabilities in mobile advertising?
Will messaging apps take over social networking?
Why doesn't mobile ad spending in the country match up?
Wearable technology not a replacement to mobile.
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Mobile drives engagement at the 2014 FIFA World Cup in Brazil
A powerful tool for storytelling
Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.
Since Rakuten bought Viber last week for US$900 million, I’ve been telling myself that I am missing the boat in the new age of mobile business. This morning’s breaking news of the US$16 billion Facebook-Whatsapp deal made me wonder what these companies are thinking and doing.
Print publications are getting more and more subscribers for their digital editions, and it is tempting for them to scrap their print editions entirely.
The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. Mobile's contribution to national economies in Asia is also significant.
The newly released IDC report, titled _2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares_, reveals some interesting movements in the mobile advertising space in America.
The mobile marketing situation in Asia continues to evolve. Recently, Warc conducted a study in partnership with the Mobile Marketing Association on behalf of the Festival of Media Asia.
2012 was a massive year for mobile. China exceeded the 1 billion subscriber mark , with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry ...
As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...
Reading technology news can be very interesting. Of late, technology news has been dominated by the war of personal devices, as Apple and Samsung locked horns in court, and as device manufacturers ...
Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to ...