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KPIs vs standards: Mobile marketing in the new world
Jul 20, 2017
Rohit Dadwal

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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Five 2017 predictions for mobile marketing in APAC
Jan 5, 2017
Rohit Dadwal

Five 2017 predictions for mobile marketing in APAC

Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.

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7 predictions for mobile marketing in APAC in 2016
Dec 23, 2015
Rohit Dadwal

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

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Learning the XYZs of mobile
Apr 24, 2015
Rohit Dadwal

Learning the XYZs of mobile

Are we doing enough to build relevant skills and capabilities in mobile advertising?

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Social networks 2.0: The rise of the messaging app
Feb 11, 2015
Rohit Dadwal

Social networks 2.0: The rise of the messaging app

Will messaging apps take over social networking?

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India’s ‘mobile tree’ is ready for harvest, but where's the investment?
Nov 3, 2014
Rohit Dadwal

India’s ‘mobile tree’ is ready for harvest, but where's the investment?

Why doesn't mobile ad spending in the country match up?

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Wearable technology: The wife mobile never knew it had
Oct 8, 2014
Rohit Dadwal

Wearable technology: The wife mobile never knew it had

Wearable technology not a replacement to mobile.

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Mobile marketing: Concentrate on the story, capitalise on the medium
Aug 18, 2014
Rohit Dadwal

Mobile marketing: Concentrate on the story, capitalise on the medium

For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.

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What’s your ‘Goal’ this World Cup season?
Jun 17, 2014
Rohit Dadwal

What’s your ‘Goal’ this World Cup season?

Mobile drives engagement at the 2014 FIFA World Cup in Brazil

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The time is now for mobile video
Jun 5, 2014
Rohit Dadwal

The time is now for mobile video

A powerful tool for storytelling

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How marketing must change in the age of the Internet of Things
Apr 7, 2014
Rohit Dadwal

How marketing must change in the age of the Internet of Things

Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.

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Economics in the new world of mobile
Feb 20, 2014
Rohit Dadwal

Economics in the new world of mobile

Since Rakuten bought Viber last week for US$900 million, I’ve been telling myself that I am missing the boat in the new age of mobile business. This morning’s breaking news of the US$16 billion Facebook-Whatsapp deal made me wonder what these companies are thinking and doing.

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Next for print media – integrate, integrate, and integrate
Jul 4, 2013
Rohit Dadwal

Next for print media – integrate, integrate, and integrate

Print publications are getting more and more subscribers for their digital editions, and it is tempting for them to scrap their print editions entirely.

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Driving growth and economic development with mobile
May 16, 2013
Rohit Dadwal

Driving growth and economic development with mobile

The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. Mobile's contribution to national economies in Asia is also significant.

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Publishers wield substantial clout, overtake ad networks in US mobile display ad segment
Apr 15, 2013
Rohit Dadwal

Publishers wield substantial clout, overtake ad networks in US mobile display ad segment

The newly released IDC report, titled _2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares_, reveals some interesting movements in the mobile advertising space in America.

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Trailblazers Needed for Mobile Marketing
Mar 1, 2013
Rohit Dadwal

Trailblazers Needed for Mobile Marketing

The mobile marketing situation in Asia continues to evolve. Recently, Warc conducted a study in partnership with the Mobile Marketing Association on behalf of the Festival of Media Asia.

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Paving the way to mobile marketing success: understanding the consumer
Feb 1, 2013
Rohit Dadwal

Paving the way to mobile marketing success: understanding the consumer

2012 was a massive year for mobile. China exceeded the 1 billion subscriber mark , with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry ...

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Making the Mix: Adding Mobile for Better ROI
Dec 21, 2012
Rohit Dadwal

Making the Mix: Adding Mobile for Better ROI

As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...

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Choosing form and function
Nov 20, 2012
Rohit Dadwal

Choosing form and function

Reading technology news can be very interesting. Of late, technology news has been dominated by the war of personal devices, as Apple and Samsung locked horns in court, and as device manufacturers ...

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Reading the Mind of the Mobile User
Oct 19, 2012
Rohit Dadwal

Reading the Mind of the Mobile User

Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to ...

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