Articles: 210 Results Filter results»
Order By: Latest
Premium
Jean Lin takes on expanded Dentsu Aegis Network role
Nov 7, 2019
Robert Sawatzky

Jean Lin takes on expanded Dentsu Aegis Network role

Isobar global CEO now takes charge of DAN Creative, following the exit of Dick van Motman.

Premium
Global creative CEO Dick van Motman leaves Dentsu
Nov 7, 2019
Robert Sawatzky

Global creative CEO Dick van Motman leaves Dentsu

He now becomes an advisor to Tim Andree with immediate effect and will leave DAN by the end of the year.

Premium
IPG rolls out new martech company Kinesso in Asia
Oct 31, 2019
Robert Sawatzky

IPG rolls out new martech company Kinesso in Asia

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

Premium
W+K chairman lets loose on holding companies in staunch defence of independence
Oct 22, 2019
Robert Sawatzky

W+K chairman lets loose on holding companies in staunch defence of independence

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.

Premium
Welcome to Campaign Wake-Up
Oct 20, 2019
Robert Sawatzky

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

Premium
Dentsu Aegis Network acquires Chinese ecommerce agency EBP
Oct 16, 2019
Robert Sawatzky

Dentsu Aegis Network acquires Chinese ecommerce agency EBP

iProspect China scales up, growing to more than 200 staff from roughly 120 currently.

Premium
Arsenal hits the pitch with brands in Asia
Oct 15, 2019
Robert Sawatzky

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Premium
Mongolia: from ore mining to data mining
Oct 14, 2019
Robert Sawatzky

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

Premium
Why Verizon Media says its closer to playing offense
Oct 8, 2019
Robert Sawatzky

Why Verizon Media says its closer to playing offense

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

Premium
Campaign Asia reveals gender audit results
Oct 7, 2019
Robert Sawatzky

Campaign Asia reveals gender audit results

We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.

Premium
Dentsu creative: Ill-conceived purpose campaigns are ruining the industry
Sep 26, 2019
Robert Sawatzky

Dentsu creative: Ill-conceived purpose campaigns are ruining the industry

Consumers are calling bullshit on cause-based work that isn't authentic, and so should award jurors, according to Dentsu's Toshihiko Tanabe.

Premium
Havas Group restructures Asia-Pacific leadership
Sep 20, 2019
Robert Sawatzky

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
The gameplan for football brands: more China, India, women and tech
Sep 17, 2019
Robert Sawatzky

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Premium
An absurdist exaggeration with industry parallels: Superson's Antti Toivonen on his TIFF film entry
Aug 28, 2019
Robert Sawatzky

An absurdist exaggeration with industry parallels: Superson's Antti Toivonen on his TIFF film entry

Five questions for Antti Toivonen, the head of Singapore creative agency Superson. His most recently written film, 'Are You Hungry' is headed to the Toronto International Film Festival.

Premium
Fixing programmatic: 'We’re doing the hard stuff now'
Aug 21, 2019
Robert Sawatzky

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

Premium
Snapworx buys out Mobext Philippines from Havas, launches new agency
Jul 24, 2019
Robert Sawatzky

Snapworx buys out Mobext Philippines from Havas, launches new agency

Newly created Xiklab Digital becomes one of the largest Filipino-owned digital creative agencies, with roughly 100 staff.

Premium
Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’
Jul 22, 2019
Robert Sawatzky

Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

Premium
Integral Ad Science chief: 'I want to be sure we're making the right bets'
Jul 21, 2019
Robert Sawatzky

Integral Ad Science chief: 'I want to be sure we're making the right bets'

Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.

Premium
Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
Jul 14, 2019
Robert Sawatzky

Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

Premium
Mobile looms larger among Filipinos' favourite local brands
Jul 14, 2019
Robert Sawatzky

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

Filter results

Date

Article Type

Author