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Dentsu Aegis’ next chapter involves much more Dentsu
May 22, 2019
Robert Sawatzky

Dentsu Aegis’ next chapter involves much more Dentsu

EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.

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How to succeed in communications globally
May 17, 2019
Robert Sawatzky

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

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Freelance-based agency Superson launches in Singapore
May 14, 2019
Robert Sawatzky

Freelance-based agency Superson launches in Singapore

Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.

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LG Electronics calling global media pitch
Apr 25, 2019
Robert Sawatzky, Oliver McAteer

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

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In search of a women’s leadership programme that moves the dial
Apr 21, 2019
Robert Sawatzky

In search of a women’s leadership programme that moves the dial

There’s a lot riding on 'Femmes Forward' for Havas.

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Talent jumping ship from agency to brand is not just about names and perks: Grace Blue
Apr 15, 2019
Robert Sawatzky

Talent jumping ship from agency to brand is not just about names and perks: Grace Blue

TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.

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Tiger Beer's first retail space aims glocal
Apr 12, 2019
Robert Sawatzky

Tiger Beer's first retail space aims glocal

Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.

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Confidence returning to buying and selling data: Eyeota
Apr 10, 2019
Robert Sawatzky

Confidence returning to buying and selling data: Eyeota

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.

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Marketing must solve business problems to maintain its value
Apr 8, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Dentsu X doubles size in China by integrating &c agency
Mar 29, 2019
Robert Sawatzky

Dentsu X doubles size in China by integrating &c agency

Michael Zhang, former chief of ‘Merkle&c’ becomes new CEO of Dentsu X China.

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SCMP: In-house data team critical for our advertisers
Mar 25, 2019
Robert Sawatzky

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

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The finance and marketing therapy session
Mar 21, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Isobar India tests scaling of media-rich ads via blockchain
Mar 20, 2019
Robert Sawatzky

Isobar India tests scaling of media-rich ads via blockchain

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

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Sean O'Brien, Kristian Barnes, Sunil Yadav no longer at Dentsu Aegis
Mar 19, 2019
Robert Sawatzky

Sean O'Brien, Kristian Barnes, Sunil Yadav no longer at Dentsu Aegis

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

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Agency Report Cards 2018: We grade 43 APAC networks
Mar 19, 2019
Robert Sawatzky

Agency Report Cards 2018: We grade 43 APAC networks

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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Final wrap-up: Seven things we learned at Campaign360
Mar 19, 2019
Matthew Miller, Robert Sawatzky

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

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Publicis Media global chief: “We're being much more called to account”
Mar 19, 2019
Robert Sawatzky

Publicis Media global chief: “We're being much more called to account”

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

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How to overcome this industry’s mid-life crisis
Mar 12, 2019
Robert Sawatzky

How to overcome this industry’s mid-life crisis

Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.

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Digitas global chief lays out huge 2019 APAC expansion goal
Mar 4, 2019
Robert Sawatzky

Digitas global chief lays out huge 2019 APAC expansion goal

Agency to double its presence in Asia-Pacific to 13 markets by the end of this year, says global president Michael Kahn.

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The job of building Wunderman Thompson
Jan 30, 2019
Robert Sawatzky

The job of building Wunderman Thompson

Leadership duo Mel Edwards and Tamara Ingram open up on their split roles, hiring Annette Male from Digitas to lead APAC, and Asia’s importance.

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