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The fast machine-learners in China
Nov 18, 2016
Robert Clark

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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Marketers in China to face new legal readings of consumer data
Nov 18, 2016
Jenny Chan 陳詠欣, Robert Clark

Marketers in China to face new legal readings of consumer data

CHINA INNOVATION 2016: With the fast pace of technology and business models in China, we can expect novel legal questions to be asked of marketers in future.

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Procurement’s role: aligned or sidelined?
Aug 10, 2016
Robert Clark

Procurement’s role: aligned or sidelined?

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

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Growing pains in SEA’s ecommerce market
Jun 21, 2016
Robert Clark

Growing pains in SEA’s ecommerce market

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

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Digital China Report: New digital role-playing
Apr 19, 2016
Robert Clark

Digital China Report: New digital role-playing

Waves of digital disruption have flattened the old structure of the advertising industry, eliminating some roles and skillsets, and making way for new ones in demand.

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The Open Generation goes to the mall
Mar 16, 2016
Robert Clark

The Open Generation goes to the mall

Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter

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SMB marketing: Ad platforms focus on education for growth
Jan 22, 2016
Robert Clark

SMB marketing: Ad platforms focus on education for growth

The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.

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Open Generation: Money and happiness
Nov 18, 2015
Robert Clark

Open Generation: Money and happiness

This first deep dive into ZenithOptimedia’s comprehensive study on Asia’s Millennials takes a look at the correlation between happiness and finances.

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Digital adaptation: Truffle Pig and other troubling signs for traditional agencies
Oct 29, 2015
Robert Clark

Digital adaptation: Truffle Pig and other troubling signs for traditional agencies

The relentless rise of social media and the proliferation of platforms is shifting the templates of traditional media, and agencies too.

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Digital measurement innovations
Oct 14, 2014
Robert Clark

Digital measurement innovations

CHINA INNOVATION 2014: Cut through the clutter in China's digital ad-measurement practices.

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