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Was Groundhog Day a documentary on Chinese advertising strategy?
Sep 11, 2014
Robert Campbell

Was Groundhog Day a documentary on Chinese advertising strategy?

Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.

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Marketing-claim porn
Jun 30, 2014
Robert Campbell

Marketing-claim porn

The sins of those in charge of marketing kid and baby products—not to mention those who buy them.

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Lucille Ball understands planning better than planners
Apr 4, 2014
Robert Campbell

Lucille Ball understands planning better than planners

What a 1950s TV star can teach today's planners.

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When planners go bad (or sad), continued
Feb 5, 2014
Robert Campbell

When planners go bad (or sad), continued

Spotting the hipster planner.

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When planners go bad (or sad)
Nov 21, 2013
Robert Campbell

When planners go bad (or sad)

Spotting the potentially dangerous 'intellectual wannabe' planner.

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All I really needed to know in adland I learned from my mum
Oct 17, 2013
Robert Campbell

All I really needed to know in adland I learned from my mum

Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.

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