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Beyond 'hashtivism' to genuine activation
Jul 31, 2015
Rob Hall

Beyond 'hashtivism' to genuine activation

The art of creating a successful hashtag campaign is in understanding that the hashtag is just the beginning, says Rob Hall, GM of Lowe Open and Lowe Profero Thailand.

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How deep is your (customer engagement) love?
Jun 9, 2015
Rob Hall

How deep is your (customer engagement) love?

Consumers have lots of choices for how to spend their time, so engagement is getting harder to achieve, and only reaches a narrow subset of people anyway. Rob Hall of Lowe Open and Lowe Profero offers tips for reaching a mass audience while also allowing for content-rich engagement.

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