Articles: 95 Results Filter results»
Order By: Latest
Premium
Watch: Andaz Singapore puts a spin on luxury
Jan 2, 2019
Rick Boost, Surekha Ragavan

Watch: Andaz Singapore puts a spin on luxury

Venues are done playing conventional roles like they used to.

Premium
Watch: Hotel sourcing in the era of personalisation
Dec 19, 2018
Rick Boost, Surekha Ragavan

Watch: Hotel sourcing in the era of personalisation

The president of RoomIt by CWT on managing bookings for business travellers and groups.

Premium
Are event budgets shrinking?
Dec 5, 2018
Olivia Parker, Rick Boost, Surekha Ragavan

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

Premium
Watch: Curating brand experiences in the Wanghong era
Nov 29, 2018
Rick Boost

Watch: Curating brand experiences in the Wanghong era

Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.

Premium
Please Help Me Market My SME: Episode One
Nov 23, 2018
Matthew Miller, Rick Boost

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

Premium
Video: The significance of Singles Day 2018 for Alibaba
Nov 12, 2018
Jenny Chan 陳詠欣, Rick Boost

Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

Premium
Gender equality is not a fad: Kate Roydhouse
Oct 23, 2018
Rick Boost

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

Premium
Esports’ market-ready platforms offer new arena
Oct 12, 2018
Rick Boost

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

Premium
Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
Oct 11, 2018
Rick Boost

Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

Premium
The thinking behind Facebook's Stories ads
Oct 10, 2018
Rick Boost

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

Premium
How #NoConditionsApply proved authenticity works
Oct 9, 2018
Rick Boost

How #NoConditionsApply proved authenticity works

FCB India's group chairman believes bravery is key.

Premium
As The Ad World Turns: What role do consultants play?
Oct 5, 2018
Rick Boost

As The Ad World Turns: What role do consultants play?

If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?

Premium
What adland could learn from street art
Sep 28, 2018
Rick Boost

What adland could learn from street art

Sam Lo says it's all about sincerity

Premium
DDB's Wendy Clark on bravery, being underestimated, and belief
Sep 27, 2018
Robert Sawatzky, Rick Boost

DDB's Wendy Clark on bravery, being underestimated, and belief

DDB's global head discusses three pillars for agency success.

Premium
A stroll through Spikesville
Sep 26, 2018
Faaez Samadi, Rick Boost

A stroll through Spikesville

Campaign's Faaez Samadi shows you the lay of the land at Spikes Asia 2018 to get you to where you need to be.

Premium
Innovation Spikes 2018 shortlist announced
Sep 18, 2018
Rick Boost

Innovation Spikes 2018 shortlist announced

Top teams now prepare themselves for next week's live presentation.

Premium
'I didn't expect this to be easy': Marian Salzman on joining Philip Morris
Sep 11, 2018
Rick Boost

'I didn't expect this to be easy': Marian Salzman on joining Philip Morris

Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.

Premium
Mentor session: Advice from seven APAC media leaders
Sep 4, 2018
Rick Boost

Mentor session: Advice from seven APAC media leaders

Industry heavyweights sound off on what provides that 2018 edge.

Premium
Talk of the town: YSL makes big splash with fancy hotel
Aug 23, 2018
Soon Chen Kang 江欣珍, Rick Boost

Talk of the town: YSL makes big splash with fancy hotel

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

Premium
Taiwan's top 100 brands for 2018
Aug 6, 2018
Rick Boost

Taiwan's top 100 brands for 2018

What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.