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Crowdsourced Beer wins IAB’s Creative Showcase 7.1
Aug 16, 2012
Ragini Chatterjee

Crowdsourced Beer wins IAB’s Creative Showcase 7.1

SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.

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Case Study: Subway Singapore sends fans on a hunt for free sandwiches
Aug 9, 2012
Ragini Chatterjee

Case Study: Subway Singapore sends fans on a hunt for free sandwiches

SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.

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Standard Chartered campaign promises lasting relationships
Aug 8, 2012
Ragini Chatterjee

Standard Chartered campaign promises lasting relationships

Standard Chartered Bank has released an interactive campaign to announce the launching of its new securities trading offer, which gives customers free brokerage on buy trades for up to five years.

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'Care Aware' campaign by McCann highlights Australia's unpaid caregivers
Aug 3, 2012
Ragini Chatterjee

'Care Aware' campaign by McCann highlights Australia's unpaid caregivers

AUSTRALIA - On behalf of the Australian government, McCann has launched 'Care Aware', a campaign to highlight the contributions of 2.6 million people—approximately 10 per cent of the population—who work as unpaid family carers in support of loved ones.

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Digital happenings this week from Coca-Cola, IBM, Microsoft, and more
Aug 2, 2012
Ragini Chatterjee

Digital happenings this week from Coca-Cola, IBM, Microsoft, and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

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CASE STUDY: Astro and Malaysia partner up to get Malaysians to speak English
Jul 26, 2012
Ragini Chatterjee

CASE STUDY: Astro and Malaysia partner up to get Malaysians to speak English

MALAYSIA - Broadcaster Astro launched 'Oh My English!', Malaysia’s first educational sitcom to emphasize and promote the learning of spoken English among suburban and rural communities.

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INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand
Jul 24, 2012
Jolene Otremba, Jenny Chan 陳詠欣, Ragini Chatterjee

INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand

Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.

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VIDEO: Leveraging negative reviews to boost hotel brand on Trip Advisor
Jul 12, 2012
Emily Tan, Ragini Chatterjee

VIDEO: Leveraging negative reviews to boost hotel brand on Trip Advisor

In 2010 when Amerimar Enterprises acquired St Ermins, the hotel’s rankings were in the doldrums, lurking around the 400s on TripAdvisor’s league table.

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Redworks Singapore appoints new managing director
Jul 11, 2012
Ragini Chatterjee

Redworks Singapore appoints new managing director

SINGAPORE: Ogilvy & Mather marketing efficiency unit Redworks has appointed Adrian Odgers as managing director in Singapore.

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CASE STUDY: How the Financial Times is engaging Google+ users
Jul 5, 2012
Ragini Chatterjee

CASE STUDY: How the Financial Times is engaging Google+ users

LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.

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