Creating a brand magazine begins with understanding your audience.
Make your online content ‘first class’ not ‘business class’.
Never before have so many people wanted to be part of a viral outbreak. But when it comes to viral video, success can be elusive. Here's six winning examples and some thoughts on their success.
Six ways marketers can be savvy with imagery.
With Vine, Twitter has made six-second video clips into a new mode of communication. Rachel Everett, partner with White Horse Digital Asia, provides examples of how brands can use this new medium effectively.