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5 ways to find the right tone for your brand magazine
Sep 9, 2014
Rachel Everett

5 ways to find the right tone for your brand magazine

Creating a brand magazine begins with understanding your audience.

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Come fly with me: Content for airlines
Aug 8, 2013
Rachel Everett

Come fly with me: Content for airlines

Make your online content ‘first class’ not ‘business class’.

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Go viral: Six examples of awesome branded video content
Jul 9, 2013
Rachel Everett

Go viral: Six examples of awesome branded video content

Never before have so many people wanted to be part of a viral outbreak. But when it comes to viral video, success can be elusive. Here's six winning examples and some thoughts on their success.

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Instagram for brands
Jun 3, 2013
Rachel Everett

Instagram for brands

Six ways marketers can be savvy with imagery.

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What's all the fuss about Vine?
Apr 29, 2013
Rachel Everett

What's all the fuss about Vine?

With Vine, Twitter has made six-second video clips into a new mode of communication. Rachel Everett, partner with White Horse Digital Asia, provides examples of how brands can use this new medium effectively.

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