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All about the experience: Hilton's Mark Liversidge
Mar 31, 2014
Racheal Lee

All about the experience: Hilton's Mark Liversidge

THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.

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Supplements: Health-conscious Asians drive sector
Feb 26, 2014
Racheal Lee

Supplements: Health-conscious Asians drive sector

SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.

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Is green a selling point for Indonesia’s auto market?
Jan 28, 2014
Racheal Lee

Is green a selling point for Indonesia’s auto market?

INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.

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CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
Jan 24, 2014
Racheal Lee

CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

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Creative agencies vie for Indomie and Pop Mie noodles
Jan 23, 2014
Racheal Lee

Creative agencies vie for Indomie and Pop Mie noodles

JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.

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Study quantifies ROI of online brand storytelling
Jan 22, 2014
Racheal Lee

Study quantifies ROI of online brand storytelling

ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.

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Subaru calls creative pitch in Indonesia
Jan 21, 2014
Racheal Lee

Subaru calls creative pitch in Indonesia

JAKARTA - Japanese automotive brand Subaru has called an integrated creative pitch for its SUV, the Subaru XV, in Indonesia.

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Wearable tech: A chance for brands to exercise sport mindedness
Jan 21, 2014
Racheal Lee

Wearable tech: A chance for brands to exercise sport mindedness

As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?

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Qatar Airways appoints PR agency for Malaysia, Singapore
Jan 20, 2014
Racheal Lee

Qatar Airways appoints PR agency for Malaysia, Singapore

SINGAPORE - State-owned flag carrier Qatar Airways has awarded its PR retainer account in Singapore and Malaysia to Waggener Edstrom.

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Under Singapore's 'fair consideration' rule, employer branding gains importance
Jan 20, 2014
Racheal Lee

Under Singapore's 'fair consideration' rule, employer branding gains importance

In 2014, Singapore’s employers must adapt to a new advertising rule, the “Fair consideration framework,” which starts in August. Savvy firms will use employer branding to help ease into the new legal landscape and grab the best talent.

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Ovaltine mixes kids and Tet for digital outreach
Jan 20, 2014
Racheal Lee

Ovaltine mixes kids and Tet for digital outreach

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

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Filipinos expect brands to bring positive change after Yolanda
Jan 17, 2014
Racheal Lee

Filipinos expect brands to bring positive change after Yolanda

MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.

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McDonald’s adjusts tone in campaign for post-Yolanda Philippines
Jan 16, 2014
Racheal Lee

McDonald’s adjusts tone in campaign for post-Yolanda Philippines

MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.

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Bonsey Design, The Jaden Group form digital agency in Singapore
Jan 15, 2014
Racheal Lee

Bonsey Design, The Jaden Group form digital agency in Singapore

SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.

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Science Centre Singapore looks for media agency
Jan 15, 2014
Racheal Lee

Science Centre Singapore looks for media agency

SINGAPORE - Science Centre Singapore is looking for a media agency to handle the booking of advertisements for four attractions: Science Centre, Omni-Theatre, Snow City and the new Kids STOP.

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CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia
Jan 15, 2014
Racheal Lee

CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia

Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.

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RTD tea: Healthier drinks get a low-sugar rush
Jan 15, 2014
Racheal Lee

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

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Wunderman names new APAC president as Stephane Faggianelli moves to EMEA
Jan 14, 2014
Racheal Lee

Wunderman names new APAC president as Stephane Faggianelli moves to EMEA

SINGAPORE - Digital agency Wunderman has announced a regional leadership change, appointing Martin Conneen as the regional president for Wunderman Asia Pacific.

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Pitch seeks social-media agency for Southeast Asia Games
Jan 13, 2014
Racheal Lee

Pitch seeks social-media agency for Southeast Asia Games

SINGAPORE – The Singapore Sports Council has called a pitch to appoint a Singapore-based social media agency to promote the 28th Southeast Asia Games, which will take place from 5 to 16 June next year.

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Cohn & Wolfe opens in Manila, eyes Indochina
Jan 10, 2014
Racheal Lee

Cohn & Wolfe opens in Manila, eyes Indochina

MANILA - Communications agency Cohn & Wolfe has expanded in Southeast Asia by opening an office in Manila.

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