Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
The global head of marketing innovation spoke about how 'cognitive' can help brands.
Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.
The company's chief experience officer showcased work and offered three tips to those in digital advertising.
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
Scale with specialisation, without jeopardising agency DNA, is the approach for Neil Munn, global CEO of BBH.