On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what brought him back to advertising, and W+K, after spending a decade with Apple.
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on the sidelines of Goafest 2019
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.
We asked three in-market experts for their take on the prospects for local versus global brands in India.
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
The global head of marketing innovation spoke about how 'cognitive' can help brands.
Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.
The company's chief experience officer showcased work and offered three tips to those in digital advertising.
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
Scale with specialisation, without jeopardising agency DNA, is the approach for Neil Munn, global CEO of BBH.