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Cannes 2016: Music reduced to jingles, but songs can build brands
Jul 3, 2016
Prasoon Joshi

Cannes 2016: Music reduced to jingles, but songs can build brands

Prasoon Joshi from McCann, a songwriter and Indian classical music fan, found judging the inaugural Music Lions more intricate than he thought.

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Cannes predictions: Prasoon Joshi
Jun 3, 2013
Prasoon Joshi

Cannes predictions: Prasoon Joshi

In the first of a series of predictions by leading regional creatives, Prasoon Joshi, president for South Asia at McCann Worldgroup, reads the tea leaves ahead of the festival.

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The Lessons From Asia
Sep 14, 2009
Prasoon Joshi

The Lessons From Asia

Prasoon Joshi discusses what Asian sensibilities can teach the world about creativity

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