Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.
Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.
Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.
We consulted market experts for their insights into Indian consumers.