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Heard the one about the efficacy of podcast ads?
Mar 4, 2019
Philippa Edwards

Heard the one about the efficacy of podcast ads?

Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.

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3 emerging tech tools restoring data control to consumers
Jan 28, 2019
Philippa Edwards

3 emerging tech tools restoring data control to consumers

From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.

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