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Value versus message: Why brands have data backwards
Apr 19, 2016
Paul Soon

Value versus message: Why brands have data backwards

As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.

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DIGITAL DOWNLOADED: Breaking the marketing barrier
Nov 1, 2012
Paul Soon, Gerard Lim

DIGITAL DOWNLOADED: Breaking the marketing barrier

As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.

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