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Chris Chiu takes a step back from Leo Burnett Singapore
Feb 17, 2012
Paul Howell

Chris Chiu takes a step back from Leo Burnett Singapore

SINGAPORE - Chris Chiu, group executive creative director with Leo Burnett Singapore, is set to depart the full time role in favour of founding a new creative consultancy. But he will continue to support the agency on selected accounts and projects over the next year.

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M&C Saatchi wins US$107 million Commonwealth Bank account
Feb 17, 2012
Paul Howell

M&C Saatchi wins US$107 million Commonwealth Bank account

SYDNEY - M&C Saatchi has been named lead advertising agency for Australia's Commonwealth Bank, one of the world's 50 biggest financial institutions.

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Measuring communication: Your opinion wanted
Feb 16, 2012
Paul Howell

Measuring communication: Your opinion wanted

HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.

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Measuring communication: Your opinion wanted
Feb 16, 2012
Paul Howell

Measuring communication: Your opinion wanted

HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.

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UK-Japan digital agency launches social media service
Feb 16, 2012
Paul Howell

UK-Japan digital agency launches social media service

LONDON - Fit Digital, a bilingual Japanese-English digital agency based in the UK, has launched a Japanese-language social media marketing service for western brands looking to make an impact in Japan.

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Iris hires Dan Pankraz as joint regional planning director
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Ogilvy creates cross-discipline social media practice
Feb 14, 2012
Paul Howell

Ogilvy creates cross-discipline social media practice

HONG KONG - Ogilvy & Mather has announced the launch of "Social@Ogilvy", a new worldwide practice connecting the agency's social-media experts.

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Garuda takes to Australian airwaves
Feb 14, 2012
Paul Howell

Garuda takes to Australian airwaves

SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.

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McCann launches MRM in Australia
Feb 13, 2012
Paul Howell

McCann launches MRM in Australia

MELBOURNE - McCann has brought its technology-driven marketing services arm MRM to Australia.

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Garuda takes to Australian airwaves
Feb 13, 2012
Paul Howell

Garuda takes to Australian airwaves

SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.

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Tesco expands its virtual stores to bus stops
Feb 10, 2012
Paul Howell

Tesco expands its virtual stores to bus stops

SEOUL - Tesco Homeplus is expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul.

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Fleishman-Hillard Singapore hires new social media lead
Feb 9, 2012
Paul Howell

Fleishman-Hillard Singapore hires new social media lead

SINGAPORE - Former social media manager at Omnicom Media Group Jessica Sukhita has joined PR network Fleishman-Hillard as the new social media lead for its Singapore operations.

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Integer opens in Mumbai
Feb 8, 2012
Paul Howell

Integer opens in Mumbai

MUMBAI - Promotional and shopper marketing agency the Integer Group has opened an office in Mumbai, in partnership with TBWA.

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TBWA to help NRMA build a car from
Feb 7, 2012
Paul Howell

TBWA to help NRMA build a car from "extras" only

SYDNEY - Whybin\TBWA\Tequila, alongside Mediacom, has launched a new campaign for NRMA Insurance under its "Experience the difference" brand positioning. This one highlights the many vehicular "extras" that other insurers don't cover.

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Mulberry acquires Singapore's Red Dawn Communications
Feb 1, 2012
Paul Howell

Mulberry acquires Singapore's Red Dawn Communications

SINGAPORE - International PR firm Mulberry Marketing Communications has made a full acquisition of Singapore agency Red Dawn Communications.

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CAMPAIGN TV: Marriott International's socially-focused media strategy
Feb 1, 2012
Paul Howell

CAMPAIGN TV: Marriott International's socially-focused media strategy

ASIA-PACIFIC - Craig Smith, chief operating officer across Asia-Pacific for Marriott International, says the hotel group puts a lot of resources into ensuring its campaigns are targeted and effective.

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India's Ministry of Tourism returns to Ogilvy Delhi
Jan 30, 2012
Paul Howell

India's Ministry of Tourism returns to Ogilvy Delhi

DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.

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Australian market set for modest media spend growth in 2012: Starcom research
Jan 30, 2012
Paul Howell

Australian market set for modest media spend growth in 2012: Starcom research

SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media Futures survey. But media agency executives put the likely growth rate at just 1.7 per cent.

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Former Clemenger BBDO creatives launch Nation in Adelaide
Jan 27, 2012
Paul Howell

Former Clemenger BBDO creatives launch Nation in Adelaide

ADELAIDE - Former co-creative directors for BBDO Clemenger Adelaide Geoff Robertson and Greg Knagge have opened a new boutique agency in the South Australian capital.

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Uniqlo cashing in on Kei Nishikori's Australian Open success
Jan 27, 2012
Paul Howell

Uniqlo cashing in on Kei Nishikori's Australian Open success

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

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