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Believe the 5G buzz: Report from the Mobile World Congress
Mar 3, 2019
Patrick Rona

Believe the 5G buzz: Report from the Mobile World Congress

The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.

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5 key trends from Mobile World Congress 2016
Feb 29, 2016
Patrick Rona

5 key trends from Mobile World Congress 2016

Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that is ready for brands to take advantage of now.

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OPINION: Three 'brilliant' insights for marketers in the engagement age
Jan 24, 2013
Patrick Rona

OPINION: Three 'brilliant' insights for marketers in the engagement age

Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in the era of engagement.

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DIGITAL DOWNLOADED: The age of brand networks
Nov 8, 2012
Patrick Rona

DIGITAL DOWNLOADED: The age of brand networks

Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.

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OPINION: It’s not all about technology
Sep 13, 2012
Patrick Rona

OPINION: It’s not all about technology

Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.

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OPINION: Set aside the 'digital' versus 'traditional' debate
Aug 16, 2012
Patrick Rona

OPINION: Set aside the 'digital' versus 'traditional' debate

It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus digital specialists, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.

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OPINION: The digital talent gap
Jul 18, 2012
Patrick Rona

OPINION: The digital talent gap

Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, needs to look within for the answers.

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Opinion: It's a social world
May 3, 2012
Patrick Rona

Opinion: It's a social world

Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver bullet and if misunderstood can be ineffective or even damaging.

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Digital inflection points: From toy gun to silver bullet and beyond
Mar 28, 2012
Patrick Rona

Digital inflection points: From toy gun to silver bullet and beyond

Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, charts the changes and weighs in on where the industry goes from here.

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Opinion: A ‘Digital’ Guy
Feb 9, 2012
Patrick Rona

Opinion: A ‘Digital’ Guy

Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' brings to the industry.

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OPINION: Looking eastwards to digital in real life
Jan 4, 2012
Patrick Rona

OPINION: Looking eastwards to digital in real life

ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, Patrick Rona, new president and chief digital officer of Tribal DDB Asia-Pacific, says 2011 saw an explosion of new ways that lets people flip between digital and ‘real’ media.

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