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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Indian adland's #MeToo is not over:
May 6, 2019
Olivia Parker

Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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Bangladeshi farmers switch veg for first bank accounts
May 2, 2019
Olivia Parker

Bangladeshi farmers switch veg for first bank accounts

Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.

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Merger creates Myanmar's largest ever marcomms agency, ERA
Apr 29, 2019
Olivia Parker

Merger creates Myanmar's largest ever marcomms agency, ERA

The joining of two pioneer shops, Echo and RevoTech, is a first for the frontier market. Echo's Anthony Larmon explains why the move is of "huge significance" on both an industry and a personal level—and how ERA hopes to make communications cool again.

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Stigma? Amgits! Edelman team's mental-health campaign wins PRHK competition
Apr 23, 2019
Olivia Parker

Stigma? Amgits! Edelman team's mental-health campaign wins PRHK competition

A smart idea to help people realise that they treat mental health differently to physical health in Hong Kong will see the winning team from Edelman travel to the Cannes Lions this year.

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“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”
Apr 17, 2019
Olivia Parker

“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

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Game of Ads: Lavish activations abound as GoT returns
Apr 12, 2019
Olivia Parker

Game of Ads: Lavish activations abound as GoT returns

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

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Look around your office. Is it serious about diversity? Take our survey
Apr 11, 2019
Olivia Parker

Look around your office. Is it serious about diversity? Take our survey

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

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Police arrest man for defaming Utopeia's Sudarshan Banerjee in #MeToo posts
Apr 10, 2019
Olivia Parker

Police arrest man for defaming Utopeia's Sudarshan Banerjee in #MeToo posts

The development comes after Banerjee initiated police proceedings when sexual harassment claims against him caused a business loss of over US$1 million and the resignation of over 40 staff members, according to his lawyer.

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100 of the best ads from Asia Pacific (according to us)
Apr 9, 2019
Olivia Parker

100 of the best ads from Asia Pacific (according to us)

We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.

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Facebook APAC head speaks of
Mar 29, 2019
Olivia Parker

Facebook APAC head speaks of "massive" efforts to remove harmful content

VIDEO: Interviewed at Campaign360 the week before the Christchurch attacks, Neil Stewart's remarks now hold greater significance in the light of what happened.

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Why respect and 'loving kindness' are central to personalisation
Mar 28, 2019
Olivia Parker

Why respect and 'loving kindness' are central to personalisation

Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.

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Live from Digital360Festival in Shanghai
Mar 28, 2019
Jenny Chan 陳詠欣, Olivia Parker

Live from Digital360Festival in Shanghai

Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.

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Foreign vs local KOLs: who wields more power in China?
Mar 27, 2019
Olivia Parker

Foreign vs local KOLs: who wields more power in China?

We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.

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FCB's Susan Credle: Young job-hoppers
Mar 25, 2019
Olivia Parker

FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"

The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.

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Ian Czencz resigns from Atomic 212
Mar 22, 2019
Olivia Parker

Ian Czencz resigns from Atomic 212

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

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Updated: Jonathan Chadwick tipped to depart Dentsu Aegis
Mar 13, 2019
Olivia Parker

Updated: Jonathan Chadwick tipped to depart Dentsu Aegis

Campaign understands that the former CEO of Carat Asia Pacific, who in January was named head of DAN's newly formed One Singapore Media Group, is to leave the company.

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Watch: Magna global chief on the
Mar 13, 2019
Olivia Parker

Watch: Magna global chief on the "critical" value of agencies

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

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Phil Teeman, Rob Hughes among latest out at DAN
Mar 12, 2019
Olivia Parker

Phil Teeman, Rob Hughes among latest out at DAN

Teeman and Hughes have followed Susana Tsui out of Dentsu Aegis Network's doors, Campaign learns, as the group executes a major leadership restructure in the region. Here we round up all of the changes so far this year.

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Agencies must urgently upskill talent to meet CMO needs
Mar 7, 2019
Olivia Parker

Agencies must urgently upskill talent to meet CMO needs

At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.