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How ads are used as weapons in Hong Kong protests
Aug 21, 2019
Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
Aug 18, 2019
Olivia Parker

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
Aug 18, 2019
Olivia Parker

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
Aug 18, 2019
Olivia Parker

Are social-media brands feeling the impact of NZ's criticism?

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Google and Facebook will obey Australia's laws or leave, says ACCC
Aug 14, 2019
Olivia Parker

Google and Facebook will obey Australia's laws or leave, says ACCC

The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.

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Thailand's love affair with Chanel, and other luxury brands
Aug 4, 2019
Olivia Parker

Thailand's love affair with Chanel, and other luxury brands

The French fashion house is Thailand's fourth most popular brand, according to our consumer data.

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How AIS used influencers to become Thailand's top local brand
Aug 4, 2019
Olivia Parker

How AIS used influencers to become Thailand's top local brand

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.

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Why Thailand really likes all things Japanese
Aug 4, 2019
Olivia Parker

Why Thailand really likes all things Japanese

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.

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'Women to Watch boosted my self-esteem and my reputation'
Jul 26, 2019
Olivia Parker

'Women to Watch boosted my self-esteem and my reputation'

"Being recognised on a regional level next to some incredibly experienced women helps speak to the merit and impact of my work—rather than the gender and tenure that sits behind it." Last year's Women To Watch explain what nomination meant to them.

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Giphy's Alex Chung: Why advertisers love branded GIFs
Jul 15, 2019
Olivia Parker

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

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Why don't 'chief children's officers' exist in every big tech firm?
Jul 10, 2019
Olivia Parker

Why don't 'chief children's officers' exist in every big tech firm?

The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.

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Carlsberg commercial chief: 'Asia is not following, it's leading'
Jul 10, 2019
Olivia Parker

Carlsberg commercial chief: 'Asia is not following, it's leading'

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.

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Samsung still Indonesia's favourite brand
Jul 7, 2019
Olivia Parker

Samsung still Indonesia's favourite brand

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

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Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
Jul 7, 2019
Olivia Parker

Alfamart, BCA, GoJek; local Indonesian brands soar in popularity

The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.

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Twitter down but Facebook, Instagram more popular than ever in social Indonesia
Jul 7, 2019
Olivia Parker

Twitter down but Facebook, Instagram more popular than ever in social Indonesia

Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.

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Women to Watch 2019 opens for entries
Jul 5, 2019
Olivia Parker

Women to Watch 2019 opens for entries

Nominate the women whose work — and way of working — inspires you, for Campaign's annual list celebrating the industry's top female talent.

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The ultimate post-Cannes 2019 breakdown
Jul 1, 2019
Robert Sawatzky, Olivia Parker

The ultimate post-Cannes 2019 breakdown

APAC wins, festival highlights and hot topics, all in one place.

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Nike China pulls shoe line after designer supports HK protests
Jun 26, 2019
Olivia Parker

Nike China pulls shoe line after designer supports HK protests

The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.

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How Adidas China and TBWA won the first ever TikTok Lion
Jun 26, 2019
Olivia Parker

How Adidas China and TBWA won the first ever TikTok Lion

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.